I'm Ishita, co-founder of Verve & Vector, a marketing agency built around a simple belief: good marketing starts with understanding people, not just platforms.
With over 5 years of experience in digital marketing and social media, I've worked across social media management, branding, influencer marketing, SEO, paid advertising, content strategy and creative communication. I've had the opportunity to work on campaigns for recognised brands including Nykaa, Flipkart and Centro, along with several growing and established businesses across the Tri-City.
I'm not only a marketer. I'm also a content creator and social media influencer myself, with a community of over 20.6K followers. Being a creator has given me a first-hand understanding of what it takes to build an audience, create content consistently, and make campaigns feel natural rather than forced. That perspective shapes how I approach influencer marketing: I understand both what a brand expects from a creator and what a creator needs from a brand for a campaign to actually work.
At Verve & Vector, I bring this mix of strategy, creativity and real-world content experience into everything we do for clients, whether that's a campaign idea, a caption, a content calendar, or figuring out why a piece of content connected with an audience.
I'm particularly passionate about building long-term relationships with clients rather than treating marketing as a one-time project. Trust comes from being transparent, understanding the business properly, and taking ownership of the work. For me, marketing has always been a mix of creativity and strategy: creating something people want to see, and understanding why they'd care about it in the first place.